I am currently employed in a small retail store specializing in rubberstamps and accessories. It has a very interesting mix of customers. The customer is primarily a stamper and secondarily a conversationalist. Small retail stores provide a meeting place for whomever. They meet and talk and work out the knotty threads of their lives in classes and demonstrations. As they say it "keeps them off the street."
They tend their families, cry over spilled milk like we all do, and they stamp. Making handmade cards for friends is a big priority. Learning new techniques is paramount. Finding new papers and new ways to use it, new inks, new designers...Yum, Yum...!